LVRSustainable is happy to announce an exclusive collaboration with the Danish fashion brand ROTATE focused on consciousness and crafted from 100% responsible fabrics.
Relaxed silhouettes in the form of jersey crew necks, sweatpants, shorts, and baseball caps presented in a new, unforgettable green shade have given us new reasons to lust over leisurewear this season.
Following the launch of the collection, we’ve sat down with the Creative Directors of ROTATE Jeanette Madsen and Thora Valdimars to discuss their motive behind the collection, roles as women in the fashion industry and thoughts about LVRSustainable.
What is your perspective on sustainable fashion?
We think responsibility should be embedded at the core of everything we do. We launched ROTATE in 2018 at a time when responsibility was already an inevitable part of launching a fashion brand. So ever since the beginning, we have been committed to creating a brand with responsibility at the forefront of what we do. We think every small step matters, but as an industry we have a long way to go. We are also super proud of the milestones we’ve achieved with ROTATE Sunday where every collection is made from 100% responsible fabrics.
Working in a field of sustainable fashion requires a lot of time, effort and dedication. What advice would you give to other women who are trying to find the perfect balance between work and personal responsibilities?
Our best advice would be to do something you love. Launching ROTATE has been such a dream-fulfilling moment for us, so every late hour we’ve put into this brand feels worth it. And surround yourself with good people. We have the best team working with us, and we couldn’t do it without them.
Working as a woman, in any professional environment can be a challenge. What motivates you and where do you draw inspiration from?
We’re inspired by strong female leaders everywhere, in fashion and beyond. We are super proud to say that ROTATE is a female-led brand with a female CEO, and with the majority of our employees also being female. We have worked hard to create a culture at ROTATE that nurtures equality and is all about girl power.
What are the values that make the Rotate exclusive capsule for LVRSustainable environmentally friendly and conscious?
Our exclusive capsule for LVRSustainable is from ROTATE Sunday, which is our life-ready collection of comfy and wearable pieces which are always made from 100% responsible fabrics. This exclusive capsule is crafted from certified organic cotton only, and the jersey tracksuit pieces are made in the EU.
What would you suggest to those interested in starting their journey of sustainable fashion consumption and a conscious lifestyle?
Wear the pieces you already own more, and be creative with how to repeat outfits and pieces. Invest in good, responsibly made pieces and keep them in rotation to keep your wardrobe interesting and more responsible!
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About LVRSustainable
LVRSustainable is LuisaViaRoma’s section dedicated to offering a curated selection of the best conscious brands and items, as well as special collaborations with renowned non-profits, organizations, and brands to benefit social and environmental causes.
