OUAI - Women

Marrying accessibility with luxury, celebrity hairstylist extraordinaire Jen Atkin created OUAI to make looking good easy. OUAI shampoos and conditioners are sulfate free and designed to nourish hair and bring out its natural beauty. There's a reason it's the brand everybody's talking about, with its infinitely Instagrammable aesthetic and celebrity endorsements through the likes of Kim Kardashian and Gigi Hadid, this is definitely one you want to say "Ouai" to.