EN/

Hmmm, sleek? Yes. Chic? Yes. Classy? Definitely. Vintage-retro? For sure. Utterly cool and fabulous? Yes and yes! When it comes down to defining the wardrobe of the misses in London, it’s hard to confine it to simply one word. The ladies who make up the city are diverse, creative, resilient and ambitious, therefore to narrow down their style to one genre just simply wouldn’t be fair. One thing is for certain though, casual plays a role in all looks. In London, pairing a casual satin top and high-waisted skirt with strappy sandals is normal, and even better, it’s cool. Even a check two piece set in a pastel pink is appropriate for a coffee out, or even 3 beers at the local pub. In London, everything goes. That’s why we love it

Dress like a local in brands like Maison Margiela, Rick Owens and Jacquemus

Cool Britannia - 1
Cool Britannia - 2
Cool Britannia - 3
Cool Britannia - 4
Cool Britannia - 5
Cool Britannia - 6
Cool Britannia - 7
Cool Britannia - 8
Cool Britannia - 9
Cool Britannia - 10
Cool Britannia - 11
Cool Britannia - 12
Cool Britannia - 13
Cool Britannia - 14

Text: LVR Editors
Senior Stylist: Klio Kosuth
Junior Stylist and Photographer: George Wood-Weber
Makeup: Chantal Amari
Hair: Linus Johansson

IP-0A005099 - 2024-09-20T11:59:05.9505900+02:00