In a world often defined by excess, a refreshing and powerful trend has been quietly emerging: the rise of quiet luxury. This understated yet impactful style is redefining fashion by prioritizing quality, simplicity, and elegance. Quiet luxury embodies confidence and sophistication that speaks volumes without uttering a word.
For years, this trend has remained steadfast, steadily ascending to heightened levels of desirability, fueled by its integration into entertainment, influential figures’ endorsements, and its pervasive impact on pop culture. In 2018, this style has been propelled to prominence, notably finding resonance in the hit TV series “Succession.” The characters’ tasteful and understated wardrobes, defined by refined elegance, impeccable tailoring, and a preference for neutral tones, mirror the ethos of quiet luxury.
Although the trend has been around for decades, this year, it has been loudly re-branded by TikTok users, being termed the “old-money” aesthetic. Its surge to fame was catalyzed by Sofia Richie-Grainge, who has been making waves on social media with her newfound, refined style featuring ballet flats, long elegant dresses, and minimal accessories, which are credited to her as the “Sofia Richie Effect” when replicated by others.
Gwyneth Paltrow is another influential figure often associated with the timeless style. Notably, during her court trial for the 2016 skiing case, the Oscar-winning actress was seen donning pieces from esteemed brands like Loro Piana and The Row. Throughout the trial, the star brought the saying “money talks, but wealth whispers” to life with her cashmere coats, knit jumpers, and tailored blazers.
In contrast to the fast fashion culture, quiet luxury champions slow and mindful consumption. It encourages us to consider the origins of our clothing, promoting conscious fashion and ethical practices. This approach values fewer yet higher quality pieces that are thoughtfully designed and produced, transcending the rapid cycle of trends that dominate the industry.
the innate beauty of well-crafted designs
Quiet luxury revels in simplicity, where the absence of logos and lettering becomes a statement. Instead of relying on flashy branding, it thrived off the innate beauty of well-crafted designs, letting the quality and design speak for themselves. Neutral colors like soft beige, earth tones, muted grays, and classic blacks dominate the palette.
Prominent brands like Max Mara, Brunello Cucinelli, Jil Sander, Ferragamo, Michael Kors and Bottega Veneta lead the quiet luxury movement. Their collections showcase the essence of the aesthetic, presenting garments and accessories that celebrate the marriage of classic elegance and modern minimalism.
Creating an outfit within the realm of quiet luxury can be simple, inspiring, and liberating. Think silk blouses paired with well-tailored suits, trousers with a crisp, button-down shirt, or a maxi dress embodying understated glamor. A waistcoat layered over a minimalist top or a trench coat that flows with timeless charm.
Accessories also play a vital role in the quiet luxury style. Consider a simple yet exquisite leather handbag that complements your ensemble and lacks flashy logos. Jewelry follows suit, favoring delicate pieces that radiate elegance and capture attention through their understated beauty.
Although it falls under the category of the hottest trend of the season, quiet luxury isn’t just about following fashion; it’s a philosophy that values quality, integrity, and timelessness. In a world bombarded by excess and conspicuous consumption, this trend speaks loud and clear through subtlety.
