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Cologne-based illustrator Anja Steffen brings to life the world of LUISAVIAROMA. Watch the video to find out how a humble hat shop was transformed into a leading luxury shopping destination.
“I was fascinated with the story of Luisa Jaquin, who started their business with a small straw hat boutique, which has turned almost one century later into one of the most influencing fashion online shops worldwide.
Since I love to illustrate, I immediately had pictures of the adventurous story in front of my inner eye. So, together with Luisa Via Roma, we developed the idea of illustrating their history in a fresh look that reflects the image of the shop, as it is recognized today.” – Anja Steffen
