Roy Roger's - Men

Roy Roger's began as a family company and remains so to this day. Three generations continue to share the dream of their grandfather Francesco and carry on the intuition of Fulvio Biondi, who in the early 2000s gave new impetus to the brand with the idea that ‘There is no future if you don't have a real history’. He believes that the future can only be faced through continuous research and a vision towards change, whilst never forgetting the past. Today, Roy Roger's is the embodiment of a constant search for the highest quality materials and continuous experimentation with innovative fabric finishes, craftsmanship and cutting-edge technology. The brand is known for their ability to rework classic styles and conceive new ways of experiencing denim. In fact, they still make made-to-measure garments, convinced that each individual piece belongs to the wearer, who in turn recognizes themselves in the Roy Roger’s story whilst also wanting to tell their own.