LACOSTE - Men

More than seventy five years after its creation, Lacoste has become an international 'lifestyle' brand that combines both elegance and casualness. Both in daily life and on sports fields, the success of the line is based on the essential values of authenticity, performance and elegance, with the famous Crocodile embodying the style of founder and tennis champion René Lacoste, who first gained the nickname 'The Crocodile' as a result of the tenacity he demontrated on the tennis courts by never letting go of his prey.