This project inserts design objects in a context of unknown or commonplace locations in the city, full of inherent and functional beauty. Placing these objects in the everyday, allows them to fill the space with their personality and life.
“The window encases it’s own microcosm, it is a frame where the assortment of articles is at its best to attract even the most distracted attention of passers-by.” – Alessandro Mitola
Credits:
Anticàmera is a location scouting agency for editorial and advertising productions and events. Based in Milan, the agency offers a tailor made scouting process that taps into their broad skills base and heightened creative sensibility in order to interpret the client’s needs, identify the kind of space and services required and provide access to a number of unpublished, engaging and consistent locations throughout Italy and Europe.
Instagram: @anticamera_location
www.anticamera-location.com
Anticàmera Assistant: Tommaso Franzoso
Photographer: Alessandro Mitola, born in Abruzzo but always in Milan. Among his main interests are design and photography, that he uses as an exploration and investigation tool. He focuses on moments in daily life and tries to understand their rites and desires.
Instagram: @alessandromitola https://alessandromitola.tumblr.com/
Thanks to:
Lavasecco Santa Croce
Via Santa Croce, 1 Milano
Tessuti Raponi
Via G. D’Annunzio, 27 Milano
Furcht Pianoforti
Via De Amicis, 23 Milano
Forma Meravigli
Via Meravigli 5 Milano
Alla Darsena 1881 Macchine per Cucire
Piazza Ventiquattro Maggio, 6 Milano
