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Terres Des Hommes, with the participation of LUISAVIAROMA, has launched an online fundraising initiative in honor of October 11 2015, International Day of the Girl. All proceeds will go to “Indifesa” a campaign aimed at protecting girls in Italy and around the world.

The lucky winner drawn at the end of the fundraiser will have the possibility to participate in a unique experience, offered by LUISAVIAROMA, in the heart of Florence, Italy.

The prize will include a full day dedicated to fashion inspired by #Firenze4Ever, LUISAVIAROMA’s biannual celebration. The winner will have the opportunity to partake in an exciting photo shoot and will be provided with a professional make-up artists, stylist and photographer. They will also receive a €1000 LUISAVIAROMA Gift Card  and a one night stay in the exclusive Hotel Relais Santa Croce by Baglioni Hotels, situated in the heart of the historical center of Florence.

Furthermore, LUISAVIAROMA would like to acknowledge those who choose to support the cause by awarding them based on their donation. 3 unisex t-shirts with “My Little Pony” theme print by Fyodor Golan will be given to the first 3 donations over €500; 5 iPhone 6 covers with “My Little Pony” theme will be given to the first 5 donations over €200 and 10 USB drives with “My Little Pony” theme will given to the first 10 donations over €100.

The first person to donate over €1000 will receive an exclusive invitation, for two, to the VIP Lounge at the closing party of #Firenze4Ever, set to take place on January 11th, 2016.

It fills us with great joy to see LUISAVIAROMA efforts in support of our campaign to spread awareness and raise funds for “Indifesa,” an initiative starting on the International Day of the Girl, with a fundraiser, not only for fashion lovers but for anyone who wants to aid in the protection of girls in Italy and the world

Paola Ferrara, Head of Communication and Fundraising at Terre des Hommes Italia.

How to participate.

Go to CharityStars (www.charitystars.com) and donate as little as €5 to the Terre des Hommes and Indifesa initiative. The fundraiser will run from the 11 to 26 October 2015. The First Prize Winner will be drawn at the end of the 15 days, alongside the other winners.

“Indifesa”is an initiative that raises funds for girls who are being held as domestic slaves in Peru and Ecuador, to prevent the killing of newborn females in India and to support the education of girls at risk of arranged marriages in the Ivory Coast, Mozambique, Zimbabwe and places of war such as Syria, Iraq and Jordan.

Thanks to “Indifesa” the lives of many girls has finally changed. Many girls who were victims of violence and exploitation, housed at Centro (Hogar) Yanapanakusun in Peru, have benefitted from scholarships which have allowed them to learn a profession. While in Mozambique, Terre des Hommes continues its efforts to protect and educate girls at risk of arranged marriages and in Italy, they have opened various investigations concerning the mistreatment of children. These investigations brought to light the damage caused by a lack of prevention, and gave doctors and pediatricians a greater understanding of how to notice the signs of abuse, resulting in the creation of a network of medical centers specialized in the treatment of the victims.

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