While some men may subscribe to the notion that a no-frills approach to haircare is the way to go, this theory is flawed. Proper hair care requires more effort than a little shampoo here and there, no matter the hair type. Summer can be tough on hair with the heat and humidity, but there is plenty you can do to protect and rejuvenate your locks. Although there is no magic pill that will do all things for all hair types, here’s a little something to get you started – easy as 1, 2 and 3!
STEP ONE: UV PROTECTION
Everybody knows how important it is to protect your skin from the sun, but what about your hair? Men often forget to keep UV rays at bay and as a result end up with brittle, dry and damaged hair. These products will help fight against sun damage while adding extra moisture and shine without leaving your hair feeling greasy.
STEP TWO: STRENGTHEN
Sometimes no matter how hard you try to protect your hair, the harsh summer conditions can still get the best of it. Regardless of how it happened, damaged hair is a look we’re all trying to avoid. Some signs of damage are breaking, shedding, split ends, tangles and dullness. Some of the easiest ways to repair hair damage is to avoid excessive heat or styling, get a cut, and ensure your diet contains plenty of protein, amino acids and water. Keeping locks loaded with moisture is vital during the summer months when temperatures are high. Try to shampoo as little as possible, as doing so strips your hair of natural oils. When shampooing is necessary, use one that repairs damage and strengthens hair roots for stronger and shinier hair. Instead of conditioner, use a mask or leave-in treatment as they penetrate deeper into the hair follicle for maximum moisture. Top it off with an overnight treatment that resuscitates strands by infusing them with nutrients and providing a boost of hydration.
STEP THREE: FINISH & STYLE
Summer is all about looking like you’re not trying too hard, but even that requires a little effort. Get the “woke up like this” look with some of our favorite styling products. Use Rossano Ferretti’s Intenso Softening & Smoothing Serum to smooth and moisturize hair. Made with coconut oil, this serum will leave your hair shiny and soft, ready to be styled any way you please. For the rolled out of bed look, style with Hanz De Fuko Claymation, which provides powerful all-day nourishment and supreme holding power and contains all-natural ingredients such as jojoba seed oil and castor oil that protect against dryness and hair loss. Another favorite is Reverie’s Mare Mediterranean Sea Mist, lightweight enough for the hot summer months. This mist adds volume and texture while strengthening and thickening hair without drying it out. It’s hydrating, nourishing and conditioning, and uses sustainably sourced ingredients such as rice seed and algae extract.
Text: LVR Editors
Product Selection: LVR Beauty Buyer
Photographer: Emilio Tini
Makeup: Guia Bianchi
Hair Stylist: Andrew Guida @ Close Up Milano
