After the success of our inaugural LuisaViaRoma Escape this past summer, we present our Winter Escape 2024 in collaboration with K-Way®. Select talent and journalists made their way to the Italian Alpine village of Courmayeur to kick off winter festivities. They celebrated the beginning of the festive season while getting a taste of LuisaViaRoma’s curated catalog of luxury fashion for men and women. Guests were booked into the stunning Le Massif, an iconic 5-star hotel at the foot of Mont Blanc, nestled in the heart of the Valle d’Aosta. During the 2024/2025 ski season, the iconic ski chalet Loge Du Massif will be decked out with the classic K-Way® colors of orange, yellow and blue.
Upon arrival, they were greeted with personalized gifts from LuisaViaRoma’s FW24 selection, including garments from K-Way®’s FW24 skiwear collection available at LuisaViaRoma.com. The collection, designed for high-altitude environments, is where technical performance meets refined aesthetics. From the slopes to après-ski, the collection of padded outerwear and versatile layers has the perfect items to get you dreaming up a warm yet stylish winter outfit. Skin was protected from UV rays courtesy of Le Rub, a line of natural sunscreen and skincare products. Guests were also spoiled with award-winning skincare products from Augustinus Bader that use TFC8® technology, as well as products from Slip, a leading brand of award-winning silk beauty products.
Among the activities on the curated itinerary were strolls through the snow-covered forests of Val Ferret, cozy chalet lunches and a sleigh ride along the Val Veny. Guests happily took in the scenery and enjoyed the timeless charm of the Alps. Together with LuisaViaRoma, they turned the Alpine slopes into their runway. LuisaViaRoma Escape is a celebration of our curated edit of iconic and emerging brands in the fashion industry. The second edition of this celebration, among the snow-covered mountain peaks and pine trees, was no exception.
