Anticàmera x LuisaViaRoma: Luoghi Comuni
This project inserts design objects in a context of unknown or commonplace locations in the city, full of inherent and functional beauty. Placing these objects in the everyday, allows them to fill the space with their personality and life.
The Bicocca district, located in the northern part of the city of Milan, covers 700,000 square meters and houses the university campus of the same name. The area, planned by architect Vittorio Gregotti, was started in 1985 and saw the redevelopment of the Pirelli area.
This section of the diary is part of a three-part series curated by Anticàmera.
Anticàmera is the new location scouting agency for editorial and advertising productions and events. Based in Milan, the agency offers a tailor made scouting process that taps into their broad skills base and heightened creative sensibility in order to interpret the client’s needs, identify the kind of space and services required and provide access to a number of unpublished, engaging and consistent locations throughout Italy and Europe.
Instagram: @anticamera_location
www.anticamera-location.com
Photographer: Alessandro Mitola
Alessandro Mitola, born in Abruzzo but always in Milan. Among his main interests are design and photography, that he uses as an exploration and investigation tool. He focuses on moments in daily life and tries to understand their rites and desires.
Instagram: @alessandromitola
www.alessandromitola.tumblr.com
