Charles Jeffrey LOVERBOY Promotions - Men

LOVERBOY is the fashion house founded by Glaswegian designer, illustrator, stylist and radical creative, Charles Jeffrey. Looking back to look forward, the collections re-render historical references as intrinsically modern while paying respect to an ancestral line-up of costumiers, performance artists and queer icons. Jeffrey’s nightlife-influenced thirst for experimentation, and belief in the validity of mistakes, result in a colorful tension between control and chaos. LOVERBOY’s roots are fixed in London’s queer nightlife scene, having been born in 2014 as both a fashion label and a cult nightclub. As a label born on the dancefloor, a sense of event will forever be at the heart of LOVERBOY’s output. The brand’s spectacular shows are explorations of diversity and identity.