Creative duo Emiliano Salci and Britt Moran founded DIMORESTUDIO in 2003. Known for their creative spirit and excellence, all of their work is infused with art, fashion and design and uses different materials from different periods for a constant dialogue between past and present.
During Salone del Mobile week, the designers announce the launch of DIMOREMILANO, a new label housing furniture, fabric, decorative and home collections by DIMORESTUDIO known as Progetto Non Finito, Progetto Tessuti, Progetto Verande, Oggetti and Limited Edition. Rooted in Italian craftsmanship and the prestigious worldwide reputation of Milanese design, the new label joins the 360 degrees design studio focusing on residential, hospitality and retail projects and DIMOREGALLERY, a design gallery where historical and iconic pieces coexist with contemporary creations, all under the creative and executive direction of co-founders Emiliano Salci and Britt Moran.
During Salone del Mobile week, DIMOREMILANO together with LUISAVIAROMA is celebrating with a private intimate dinner at Emiliano and Britt’s home in honor of the collaboration.
As a creative duo, how to do you work on a project together?
Emiliano is in charge of the creative team, whereas Britt is involved in the client relations and administration sides. Emiliano is much more contemporary and is always pushing as far as possible. Britt tries to inject the historical references to give the space a sense of place.
For every project, they exchange views and ideas, and work in a complementary way.
We always start by meeting the clients, visiting the space, do a thorough research on its features and peculiarities, including the building and the surrounding city and atmosphere. We then produce a mood-board and work on the technical parts of the projects. For residential projects, we usually need to include more furniture and pieces as opposed to the commercial ones. For every space or environment we create, we always try to infuse it with a unique flavor through the use of unusual and unexpected colors and using different materials and mixing past and present, tradition and contemporaneity.
Emiliano has an innate passion and ability in mixing and matching colors, fabrics and especially furnishings and lighting. Diane Vreeland’s idea of “the eye must travel” best sums up this philosophy of creating spaces that must be explored and discovered, allowing the visitor to experience something new every time.
As one of you is Italian, and the other American – do you find Dimore having qualities that are both Italian and American?
Britt is the pragmatic side of the duo, Emiliano the creative one, but nationalities apart, we share a common creative vision and approach to design, form and function. Italians are brought up in beauty and culture and that can be a profound influence in building a design practice. This is one of the reasons why we decided to set up our Studio in Milan. We also work with several Italian artisans based in the Brianza region. There is a profound understanding, communication, respect and dialogue.
How did you go about designing your own home?
A historical space made contemporary in the bold color choice yet at the same time timeless in the arrangement of the space through the furniture selection, fabrics used and placement of lighting and art. We’ve combined various elements in our design, from furnishings from various time periods and movements to colors, materials, and even ways of lighting the spaces. Strategically placed lightning to illuminate specific areas, great attention to the mix of objects, furniture and pieces with the surrounding room.
We love the exclusive wallpaper you’ve designed for LuisaViaRoma. What was your inspiration for it?
It was inspired by Art Deco geometric patterns, reinterpreted by Dimoremilano’s vision. The Brown Click motif was originally created for the brand’s Progetto Tessuti collection, giving name to the namesake silk fabric designed a couple of years ago.
In what room do you think the wallpaper would great?
It would look especially great in dining rooms, bedrooms and vanity rooms – such as a closet – providing a special allure to the ambient.
Text: LVR Editors
Special thanks to Emiliano Salci and Britt Moran.
