LuisaViaRoma presents the launch of Editions de Parfums Frédéric Malle, at the helm of Frédéric Malle. The fragrances in the collection bear the names of the leading exponents of international perfumery. Carlos Benaïm with his Eau De Magnolia, Dominique Ropion and the iconic Portrait of a Lady, Jean-Claude Ellena with Rose & Cuir sparkling but at the same time sober, Maurice Roucel and the wild Musc Ravageur, Pierre Bourdon and the raw virility of French Lover. Scroll down to learn about the history of Frédéric Malle, the project of Editions de Parfums and some of the perfumers behind the collection.
About Frédéric Malle
Frédéric Malle was born into a French family of industrialists, artists and perfumers. His uncle, Louis Malle, was a famous film director. His grandfather, Serge Hefler-Louiche, founded Parfums Christian Dior, an emblem of the French perfumery tradition; Frédéric’s mother has been at the helm of the institution founded by his father, developing its beauty and perfumery departments, throughout her career.
Frédéric Malle himself belongs to the third generation of perfume specialists in his family and is a world authority in the perfume industry.
Frédéric Malle’s early exposure to the dialogue between creative and entrepreneurial worlds led him to study Art History and Economics at New York University. After a brief career in advertising, in 1988 he trained at the prestigious Roure Bertrand Dupont perfume laboratory where he met and became friends with the industry’s most important perfumers.
He has worked with them for more than twenty-five years and has acquired a vast knowledge of raw materials and olfactory construction
The Story of Editions de Parfums Frédéric Malle,
When he founded Editions de Parfums Frédéric Malle in 2000 it heralded a return to luxury perfumery. The idea of the brand was born from the desire to give back full creative freedom to perfumers. Under Frédéric’s guidance as a perfume publisher, who pushes them to their creative limits and escorts them into new olfactory territories, perfumers produce their original masterpieces and sell them with their signature. Together, perfumers and publisher, they realize a vision of perfume as a masterful result of time, precision and true talent.
Frédéric Malle guides the remarkable talents of perfumers in two ways: revisiting and reinterpreting classic perfume structures through a modern key, or through research and innovation in new olfactory terrains. Portrait of a Lady and Carnal Flower, two of Editions de Parfums Frédéric Malle,’s best sellers, are the result of an exceptional collaboration with Dominique Ropion; other perfumers have brought their pre-existing formulas to Frédéric Malle, as did Maurice Roucel with his now legendary “Musc Ravageur”.
In both cases, Frédéric’s ultimate goal is to create the classics of the future: truly innovative fragrances that stand the test of time.
Editions de Parfums Frédéric Malle is the only brand in the industry that upholds the talents and skills of its noses and the quality of the raw materials used, as a primary interest and source of pride. The confluence of these two factors produces an extraordinary result: a brand of uncompromising quality and unprejudiced creativity.
