Throughout Giovanni Bedin’s work, his technical texture and approach stands out as an elemental structure, also incorporating the decorative vocation of dressing. There are no additional elements that serve as an ornament. His style of structure becomes the aesthetic and his form tends towards purism. Giovanni Bedin was born in 2018. The first haute couture collection was presented at the Musée des Arts décoratifs in Paris It was inspired by the geometry of the lines of the shirts of Venetian gondoliers and Breton sailors. A universal, timeless and unisex element.
“I started my career in fashion at the age of 19 in Paris, – says Giovanni Bedin, a native of Vicenza based in London – at the French École de la Chambre Sindycale, where I learned the techniques and fundamentals of haute couture, such as moulage, on those same tables used, a little earlier, by Yves Saint Laurent and Valentino.
My first work experience was with Karl Lagerfeld, forever my reference for culture, humor, style and professional rigor. Then a quick passage to Thierry Mugler, where I learned the architecture of the dress and the sense of the show.
For several years I was the creative director of Worth. I had the great honor of being the first to take back the archives of the historic Maison, which had dressed the greatest women of its time, such as Elisabeth of Austria, the famous Sissi, Sarah Bernhardt, and more.
At this stage, I fine-tune my formal journey around the bust and corsage which still to this day, in a lighter way, supports the structure of the clothes.
The first client was Mouna Ayoub, fresh from a divorce from Al Rashid. She wanted the same dress in two different sizes, inspired by a set of pins from JAR.
Fashion without Karl for me is like a morning without coffee, Lagerfeld’s teaching meant the imprinting and discipline of my creativity.
Today my itinerary is summed up in my pret-à-porter collection, which translates sartorial experimentation through intelligent industrial steps, which make the basic concepts more usable. The couture element remains load-bearing, but is diluted to achieve a more wearable and everyday silhouette.
The materials are jersey cotton and denim, crêpe de Chine that I enjoy endlessly reinventing according to the processes.
As KL said, the stylist is like a musician who can compose endlessly with the same notes.”
A special thank you to Giovanni Bedin.
Words by Cesare Cunaccia.
