LUISAVIAROMA and Shan Rahimkhan join to present LVR Capsule: combining styling, beauty and shopping all in one experience.
Starting this summer, a huge shopping touchscreen called “Capsule” from LUISAVIAROMA will be a part of the styling experience in Shan Rahimkhan’s salon. The novelty was showcased at Shan’s 5th True Berlin event.
Guests of the event, included top-class VIPs dressed by LUISAVIAROMA, and they could try the new service in a sneak preview. “Fendi sneakers!”, Anuthida Ploypetch’s favorite choice. The Germany’s Next Top Model finalist didn’t miss the opportunity to party, just like another one of the show’s stars, Fata Hasanovic.
That evening, True Berlin was probably the most popular celebrity venue in the German capital. 500 guests enjoyed the summer evening and the delicacies from Shan’s Bistro on Kurfürstendamm; Iris Berben and Mariella Ahrens celebrated, among others, with the TV show hosts Tamara Gräfin von Nayhauß und Patrice Bouedibela, with models Shermine Sharivar and Monica Ivancan, to name a few, they were also joined by designer and influencer Leslie Huhn.
Sometimes you get bored while you are getting your hair done. It’s so cool that Shan and LVR joined – making it easy to get an outfit that goes with your hair! – Masha Sedgwick
Now, when clients ask me for advice, I can point to the screen and say: It’s there, take your pick. – Shan Rahimkhan
The exterior of Shan’s Salon was transformed into a Mediterranean paradise with flowers, feathers and other decorative elements. With an impressive live performance, the Berliner artist Lena Petersen restyled the wall of the salon in front of the guests’ amazed looks. LUISAVIAROMA contributed with sweets pastries, filled with pistachio and vanilla cream, and provided the perfect entertainment between small talk and champagne with a wheel of fortune game.
Later in the evening, the beats of known DJs Shahrokh Dini and Phil Fuldner had everyone dancing until four o’clock in the morning. Quite a few pairs of sandals reached their limits after the hard partying – good thing that now, thanks to the LVR Capsule screen, another pair can be easily ordered.
In the end, all agreed that Shan and LUISAVIAROMA are the absolute dream team: Lisa Banholzer (Boggerbazaar), loves LVR’s designer selection, Nilam Farooq (daruum/Nilam), is a serious fan of Italian fashion, and, of course Shan himself thinks that LVR is a fantastic brand.
I am so happy about the cooperation with LUISAVIAROMA, I think we are a great fit! – Shan Rahimkhan
The Capsule touchscreen can be accessed at Shan Rahimkhan’s salon at Gendarmenmarkt. Time for a new look, anyone?
Video footage: SoliTV
Special Thanks to Shan Rahimkhan
