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In this day and age, many things may seem uncertain about our surroundings, but we can all make an effort to work towards small changes. From fashion awards, young new designers, and what millennials and generation Z are spending and investing in, one thing remains constant: Sustainability is on the rise. Designers are searching for new ways to create impeccable luxury without ruining our planet even further. The concept of sustainability in the fashion industry is not easy, it encompasses everything from fabrics used, production, staff practices, social responsibility, and more. Fashion houses are supporting more social causes, considering positions for inclusion and revisiting the way they produce and distribute their collections. Craftsmanship, quality, and unique pieces are making waves vs. mass produced and fast fashion. It’s time to make a statement that is only focused on conscious fashion, and minimize the damage we create.

Meet LVRSustainable, LuisaViaRoma’s new section dedicated to offering a curated selection of the best sustainable brands and special collaborations with renowned non-profits and brands to benefit environmental and social causes.

LVRSustainable aims to build a global community interested in ethical values, creativity, design and conscious fashion.

Meet our designers who are doing their part in creating conscious collections for women, men, kids, and more.

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Photography & Video Direction: Federico Leone @federico_leone_
Music by: Brando Luis @brandoluis_
LVR Senior Stylist: Giuditta Goffredo
LVR Junior Stylist: Flaminia Mineo
Make up: Piera Berdicchia
Hair stylist: Letizia Morle
Make up and hair kids: Antonella Gaglio
Models: Lila Braghero, Kristin Lilja, Alpha, Eugeniy Trachenko
Kid Models: Caterina Christensen, Matilde Alia, Ettore Filonzi,
Cristobal Patron

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IP-0A005494 - 2024-12-22T10:37:07.6528290+01:00