| Luisaviaroma

Andrea Panconesi, CEO of LUISAVIAROMA and Danilo Venturi, Dean of Polimoda, present a new master’s course: Fashion Store Concepts.

This course reflects what the real work consists of in a place like LUISAVIAROMA – Danilo Venturi

Fashion Store Concepts is an master’s program that focuses on managing concept stores, boutiques, mono-brand and department stores. With an importance on transcending the traditional commercial transaction, the course specializes in creating an integrated emotional experience both off-line and online.

Taught by teachers from the industry and guest lecturers, the course provides all the knowledge needed to manage a fashion store, from a complete overview of the history of fashion to a deep understanding of marketing, merchandising, buying and styling. Fashion Store Concepts features two main projects: an integrated online and off-line retail analysis, and a business model, merchandising and marketing plan for a major brand.

Graduates from the 9 month program can aim for a career as a Retail Buyer, Retail Manager, Marketing Manager, e-Commerce Manager, Sales Manager, and Distribution Manager.

The best is not only practical, technical skills, but also soft skills. We want leaders. – Danilo Venturi

Education together with innovation is fundamental for the future. As a dedicated supporter of generations to come, LuisaViaRoma presents the best project of the Fashion Store Concepts master’s program, from Christina Smits.

For her project, Christina introduces Misguided, an online platform (website and application) that serves as a guide for traveling consumers to inspire a better, more authentic and personal shopping journey by guiding them to the best local and independent stores worldwide. The idea is to give small local retailers more visibility, build a reputation and attract more targeted foot traffic. The platform also acts as an easy guide for shoppers, as it identifies stores that fit with their personal style and identity.

Highlights of the platform include an online window space for stores where they can display products they want to promote, the possibility to sponsor content on the platform, customer reviews and promotional support via email and social media.