Women’s Trend Report S/S ‘20

This season approaching us is all about the fusion between fluidity and irregularity: Blended, blurred and reimagined. From oversized, boxy boss-inspired silhouettes to a flood of sequin embellished pieces putting the disco back into the famous Studio 54 dancefloor, step into what we like to call ‘The New Spring Fabulous’.

Let’s talk about women in power.  Whether you’re the new Creative Director at your favorite luxury powerhouse or in charge of finances at Amsterdam’s favorite nightclub Claire, SS20 is built for #girlswhorule. To match the defiant nature of the women defining 2020, luxury fashion is swarming with boxy silhouettes and double-breasted get-ups. Need a touch of femininity? The roaring 20’s will have you embellishing those office-dominating looks with smooth leather handbags and crystal fringed shoes for days.

In SS20 denim is getting a makeover: crystal-embellishments, contrasting color tie-dyes, and asymmetrical silhouettes. This season is all about redefining that pair of faded denim you refuse to wash. Denim takes an elegant turn with razor sharp tailoring and reaches new frontiers as our baby blues go beyond jackets and jeans. True blues never fade.

Hot Stuff. I Feel Love. Love to Love you Baby. Let’s just say that for SS20, Donna Summer is our spirit animal and we couldn’t be more ecstatic. Sequin-embellished minis, asymmetrical twists and gradient-colored madness has us all hopping with joy. Finally we’re returning to the disco days, where bold-printed staples aren’t just meant for your closet anymore. Amplify your look with pigmented cheeks and neon-color turtlenecks. It’s all about expressing yourself with no limitations. The 2020 New Disco Movement is here.

It seems that this season humanity decided to spend more time daydreaming about crystal-blue seas than 9-5 days indoors. This SS20, we’re all about amazonian styles while exploring jungle aesthetics. The new year brings new vibes: Unleash your wild side and roar loud in exotic prints.

Elevated basics: It’s all about precision. It’s all about clean cuts and sleek presentation. It’s all about pushing boundaries while practicing a bit of discipline. It’s the centerpiece to your entire wardrobe. Versatile, practical, perfectly tailored, elegant, pure and simple, SS20 is all about our minimal love affair. Asymmetrical necklines, oversized trench coats, tone on tone accessories and wrap-around ankle straps, it’s your choice.